1: Te Orokohanga – Early beginnings and the history of Māori in television

This e-learning module is the first of a four-part micro-learning series from the Taumatua project – a roadmap for newsrooms wanting to build cultural intelligence.

Te Orokohanga is a term that refers to the Māori creation story or cosmogony.

Māori representation in media has evolved over time, but there is still much work to be done. Historically, Māori representation in media was often limited to stereotypical and negative portrayals, perpetuating harmful myths and misunderstandings about Māori culture and people. However, over the past few decades, there has been a concerted effort to increase Māori representation in media and to shift away from these negative portrayals.

One example of this is the establishment of Māori Television in 2004, which has provided a platform for Māori perspectives and storytelling. Additionally, there have been increased efforts to incorporate Māori language and culture into mainstream media, such as news programmes and advertisements.

However, there is still a long way to go in terms of authentic and meaningful representation of Māori in media. But, before we can do this, let’s explore our journey taken to get to where we are today.

Access the e-learning module here

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